Get Dirty - D&AD New Blood Entry

A project done as part of my module and made as a D&AD New Blood 2016 entry for the DesignBridge brief.

Objective

Create a new-to-world, accessible, mass-market beauty brand that breaks established category codes. Your brand should be a response to some of the issues with which modern, post-demographic consumers identify: gender stereotypes, healthy body image, environmental concerns, or any other issues you feel are relevant to users of beauty products today.